• Lead A High Performing Team

    Learn how to lead authentically, discover the actions that deliver CONSISTENT results and implement a communication plan that creates an environment that THRIVES.

  • Keep Sellers Motivated

    Build a relationship of trust that inspires results, understand the link between motivation and job satisfaction and learn how to spark internal drive so your team remain positive and motivated EVERY DAY.

  • Exceed Targets

    Understand the key actions needed to drive high productivity, gain clarity and agreement on goals and responsibilities and create a culture where accountability is a support system for SUCCESS.

Are you struggling to keep up with the demands of managing your team?

Do you feel like there aren’t enough hours in the day to support everyone and deliver the results you need to meet your targets? 

You're not alone.

Sales managers are finding themselves overwhelmed, working longer hours and lacking the formal training needed to be effective in their day to day role.

Time is spent on low value, low pay off activities instead of true leadership essentials to drive success through the team.

  • I know that you are time poor and need more support to build your team.

  • I know that you’re trying to manage one minute, and playing counsellor the next.

  • I know you’re juggling multiple responsibilities and worried about dropping the ball and missing targets.

  • I know you want to succeed and see your team do well because that’s why you aspired to be a manager in the first place.

And I know I can help you find the balance you are looking for. 

Managing a team requires you to wear many hats to ensure each individual gets what they need at the time that they need it the most, and building a high performing team takes time, requiring a number of consistent strategies to ensure long lasting results.

Many of us underestimate just how challenging it can be to support each person individually, avoid the inevitable churn of team members, and complete the multiple admin tasks needed to fulfil your responsibilities as Sales Manager.

I too struggled with my first Sales Management role when I was suddenly promoted and left to run a team of people all older than my 26 year old self. 

With no formal training, I had to establish respect, trust and learn how to support each person with the training and resources they needed to be successful in their role.

And let me tell you, it wasn’t easy! 

Fast forward to today, and life is very different!

Over the last 16 years I have grown sales teams from the ground up into high performing units, trained and coached new recruits into million dollar sales reps and through trial and error along the way, worked out the magic formula to getting this right!

And it's now time to share all of this knowledge with YOU so you can become the expert sales leader you are destined to be. 

The fact that you're here and reading this tells me you aspire to create great results for both yourself and your team and i'm pleased to say you're in the right place.

Never been shared before, I am about to introduce you to my C.A.L.M. framework which is my tried and tested formula teaching you exactly how to Lead, Communicate, Deliver and Motivate, resulting in a team environment that is productive, successful and most of all FUN!

Sign up today. Your future self will thank you.

Krystal Raad

"This course was incredibly valuable for me as a means to up-skill and refine my sales management skillset. It is well-structured, detailed and most importantly, practical! It’s not just theory covered, but also practical steps to take too. I particularly like how Laura found a way to address the different learning styles throughout the course, ensuring you’re able to get the best out of it. As an instructor, she is experienced, proactive in her approach and is super approachable for all. I’d highly recommend the Sales Management Masterclass if you’re looking to get into Sales Management or are interested in refining your existing skills!"

Your Instructor


Laura Hall

Presented by Laura Hall, a leading sales expert and entrepreneur who has over 20 years experience in the sales industry. Laura has built and trained numerous sales teams, discovering real talent that has gone on to shine in the industry, and knows deeply what it takes to lead a team to elicit the best results. Most recently, Laura took her co-founded sales representation agency from start up to brand acquisition after 6 years in business and her passion now lies with helping established and aspiring sales managers to become the best leader and coach they can possibly be.

Course curriculum

Transform your effectiveness with the C.A.L.M.™ Framework:

  • 1

    Welcome to Sales Management Masterclass

  • 2

    Module 1: Communication

    • The Communication fundamentals that most overlook.

    • Miscommunication happens every day but how can we minimise it?

    • Creating a communication plan that gets results!

    • Sales Coaching - Has this been the missing link all along?

    • How to deliver successful coaching week after week.

  • 3

    Module 2: Accountability

    • Accountability is the glue that ties commitment to the result.

    • The 4 strategies you need to build a culture of accountability.

    • How to address underperformance on the team.

    • Performance Management - Why holding on too long can cause problems in the long run.

  • 4

    Module 3: Leadership

    • How to become the leader that others will want to follow.

    • Leadership v Management. Do you know the differences?

    • What type of leadership style do you most identify with?

    • Developing your Leadership ability. Where do you start?

    • Becoming an effective and impactful leader. The journey starts here.

  • 5

    Module 4: Motivation

    • The building blocks of Motivation and the Myths to be aware of.

    • Understanding key motivational theories to increase productivity and results.

    • Intrinsic Motivation - Your secret weapon for a successful outcome.

    • Combining Intrinsic and Extrinsic Motivators for the win!

  • 6


    • You've completed the Framework. Now what?

  • 7

    *Bonus Files*

    • Download your Sales Strategy Playbook and Management Template Kit

You will leave this course having learned how to....

  • Improve your leadership style and increase your influence to inspire results and improve the performance of your team.

  • Confidently facilitate powerful, impactful conversations through multiple communication channels that equip and energise your team to take action.

  • Coach successfully to help your team discover how to tackle different challenges and work through individual problems.

  • Increase accountability without micro-managing, empowering your team to achieve greater results by taking ownership over their own goals and responsibilities.

  • Motivate your team to perform at their best with easy to implement strategies that speak to each person on an individual level.

Join Sales Management Masterclass and receive:

  • Instant access to all modules in my tried and tested CALM framework to start implementing immediately.

  • 4 x Training Modules with 20 Lessons guiding you through the foundation pillars of management.

  • Access to the private Facebook Group and gain lifetime access for support and Q&A with other like minded individuals.

  • Exercises, Presentation files, Lesson Transcripts and more to further support your learning.

Michelle Barrett

"Laura was extremely communicative throughout the course and was there to support should I have any questions which was amazing. I really enjoyed how interactive each module was and I would recommend Sales Management Masterclass to anyone looking to up skill in sales and team management!"


  • When does the course start and finish?

    The course starts as soon as your purchase is complete and is a completely self-paced online course - whiz through quickly or take your time, the choice is yours!

  • How long do I have access to the course?

    After enrolling, you have 12 months access to complete the course across any and all devices you own.

  • I'm not a Sales Manager yet, does this matter?

    Absolutely not! Learning exactly what it takes to lead a sales team that thrives before stepping into the role will set you up for success from the get go!